01
Strategy & market expansion
We turn commercial goals into a practical paid-media plan: priority markets, channel roles, budgets, tracking requirements and a clear testing roadmap.
Performance marketing for e-commerce
Paid media that moves e-commerce forward
FLOR2U plans, launches and manages paid acquisition for e-commerce businesses growing across Europe, the UK and the US.
Strategy, media buying, creative testing and performance measurement across Meta, Google and TikTok.
Growth system01—04
FLOR2U paid mediaOne accountable team across strategy, campaigns and measurement.
We turn channel activity into a focused growth programme built around real e-commerce performance.
01Meta
Ads
Ads
02Google
Ads
Ads
03TikTok
Ads
Ads
04 · AdditionalMerchant payment
support
support
Who we help
For e-commerce brands ready to grow across markets
We work with e-commerce businesses that want a more focused, accountable approach to paid growth.
Our core markets are English-speaking Europe, the UK and the US. We bring strategy and execution together, so the same team that identifies the opportunity also launches, manages and improves the campaigns.
Igor PodyablonskiyFounder, FLOR2U Management
FLOR2U was founded to help ambitious e-commerce teams build clearer, better-managed growth across global markets.
Services
From growth plan to daily execution
Paid-media strategy and hands-on delivery are our core. Merchant payment support is available as an additional, separately agreed service.
02
Campaign launch & management
We build, launch and manage campaigns across Meta, Google and TikTok — from account structure and audiences to budgets, creative testing and daily optimisation.
03
Measurement & optimisation
We connect media performance with e-commerce outcomes, identify what drives efficient growth and move investment towards the strongest opportunities.
04
Merchant payment support
As an additional service under a written merchant agreement, FLOR2U can support the merchant’s payment operations, including agreed reconciliation, expense administration and settlement reporting.
Growth channels
Core channels.
One growth plan.
Each platform has a distinct role. We manage them together, based on where your customers are and how they buy.
Meta Ads
Facebook & InstagramCreate demand, reach new audiences and scale proven creative.
Google Ads
Search, Shopping & Performance MaxCapture existing demand and turn high-intent traffic into sales.
TikTok Ads
Paid social & creative testingFind new customers through native creative and rapid iteration.
How we work
A practical route to better performance
No disconnected hand-offs. One team takes paid acquisition from first audit through launch, learning and controlled scale.
- 01
Audit & prioritise
We review the offer, markets, ad accounts, tracking and current performance, then agree where the strongest growth opportunities are.
- 02
Launch & learn
We build the right campaign structure, launch focused tests and establish a clear rhythm for creative, budget and performance decisions.
- 03
Scale with control
We expand what works, cut wasted spend and keep channels, creative, measurement and commercial goals aligned as the business grows.
Additional merchant service
Payment support when the operating model requires it.
What FLOR2U can support
Under a written merchant agreement, FLOR2U can support the merchant’s payment operations, including agreed reconciliation, authorised expense administration and settlement reporting.
Clear boundary
The merchant remains the seller and is responsible for products, fulfilment, customer contracts, taxes, refunds, disputes and transaction records. FLOR2U does not offer consumer accounts.
Start a conversation
Let’s talk
about growth.
Tell us where your e-commerce business is today and where you want to take it. We’ll come back with the most useful paid-growth next step.
sales@flor2u.comCorporate informationFLOR2U MANAGEMENT LIMITED
Company registrationHE 461426 · Republic of Cyprus
Registered officeVyzantiou 5, Spyrides Tower, Strovolos, 2064 Nicosia, Cyprus